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Hey Reader

Did you catch Bad Bunny's Super Bowl halftime show? I'm not a big football fan, like, I only knew which teams were playing a few days ago. But the boys in my family love all the sportsball things, and so we do a hang every year on Super Bowl Sunday. It's really an excuse for Ted to make 2-3 kinds of chili.

Anyway... Bad Bunny. He sent the powerful multilingual message of unity: "Together we are America".

And addressing every viewer, was this line (in Spanish): "Mi nombre es Benito Antonio Martínez Ocasio, y si hoy estoy aquí en el Super Bowl 60, es porque nunca, nunca dejé de creer en mí. Tú también deberías de creer en ti. Vales más de lo que piensas. Confía en mí."

Translation: "My name is Benito Antonio Martínez Ocasio, and if I'm here today at Super Bowl 60, it's because I never, ever stopped believing in myself. You should also believe in yourself. You're worth more than you think. Trust me."

This is a guy who was bagging groceries in Puerto Rico in 2016 and uploading songs to SoundCloud at night. The music industry told him he needed to sing in English, change his style, fit the mold. But he didn't, and instead kept making reggaeton (which a quick search tells me is a genre originating in Panama and Puerto Rico in the late 80s that blends Jamaican dancehall musis, Spanish reggae and American hip hop).

He wore what he wanted. He broke every "rule" about how a Latin artist was supposed to cross over.

Eight years later, he's headlining the Super Bowl. Still singing in Spanish. Still completely himself.

He stuck with himself.

So in today's shorty email, is a challenge:

What's ONE small thing you could do today that points your feet in the direction your heart is calling you to walk?

Maybe it's:

• Sending that email you've been drafting for weeks
• Signing up for something that scares you a little
• Posting about your work in a way that feels vulnerable
• Saying "yes" to something that doesn't fit the traditional path
• Saying "no" to something that's keeping you stuck

Notice what comes up when you think about it. Resistance? Fear? That little voice that says "who do you think you are?"

Know this: that the feeling is the signal you're onto something.

Bad Bunny gave himself permission. He didn't wait until he felt ready or until someone validated his path.

He just started walking.

Ok, so - what's your one small thing today?

Hit reply and tell me. I'd love to know.

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In your corner!

love,

Ixi

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p.s. Great article on Bad Bunny's message, musical elements and the show in Forbes

p.p.s. If you want a tool to help you figure out what direction your heart is calling you, that's literally what the Practice with Purpose method is designed for. It starts with the inside work — your values, your vision, your version of success — before it ever gets to the to-do lists. It's a system that comes with a planner :-D I'm keeping the special price for a while, so go check it out! HERE!

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What Music360 is going into 2026 focused on

Music360 isn't about abandoning your artistry for entrepreneurship. It's about recognizing that building a meaningful career IS an artistic practice. One that requires the same attention, craft, and integrity you bring to your music - in your whole life.

We're not loud. We don't chase trends. We don't promise overnight transformations.

We are a career hub, a safe place to dream, where you can stop performing your life and start living it.

If this resonates, you're ready for what we do.

Come join us!

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